Digital marketing has turned out to be the most preferred tool for business advertisements. The dependency on the virtual world is steadily increasing. Many people are ready to invest their time and money on Organic reach on Facebook to promote their businesses. 

Professional institutions on social media networks aim to reach out to a maximum number of people and advertise their work. Facebook has become the hub of social and commercial organizations. According to a survey by Neil Patel, Facebook accounts for around 62% of marketing strategies, and approximately 93% of marketers are actively using it for advertising. But unfortunately, 40% of them are unsure and worried about their efforts even being acknowledged. Thus it becomes immensely vital to a marketing company to increase its organic reach. 

Reaching people is a business objective everyone wants to achieve. While there are many ways of increasing your viewership (one being paid advertisements), these don’t compare to an organic reach. Boosting your promotions will help you achieve reach, but the organic way proves to be more beneficial. With advertising rates skyrocketing, adopting the organic reach methods is essentially the need of the hour.

The primary step that one has to take is to locate ‘insights’ that provide the business data you require. The first page that opens gives you a comparative analysis of your page’s present and previous performance. It constitutes pageviews, action on the page, page reviews, page reach, and page recommendations. Each post’s time, reach, and engagement is also shown on this page. Moreover, it also highlights the organic and boosted reach, thus providing information about both individually. Lastly, it also summarizes the pages that you have selected, titled ‘pages to watch.’ This comparison with other pages will help in improving your page. Now coming to the main aspect of using these insights – here are some of the most beneficial guidelines to increase your organic reach on Facebook.

1 – Recognizing high-impact content:

Content decides the fate of a post or a video. To find out the content that derived maximum reaches, you can refer to the likes, shares, and comments on a particular post. The ‘Reach’ icon shows the graph and the highest reached post. This will help you understand what content attracted the viewers. Using this data, you can create content that was acknowledged.

2 – Concentrating on individual performing posts:

With the ‘All Posts Published’ option, you can quickly identify any particular post garnering more views, shares, etc. The essential factor here is to focus on engagement rather than on reach because reach will only look at a post. But engagement shows that people have spent some time on your post.

3 – Understanding what the audience wants:

Keeping your viewers happy by understanding their preferences is vital to growing your business. Using the ‘post types’ report will enable the marketer to get an idea of the different tastes of their audience. They can further create content and posts according to it. This is most helpful while publishing new posts.

4 – Be Competitive:

Digital marketing, Organic reach on Facebook is like any other business which undoubtedly has competitors. If you spend the maximum time only on your content and posts, you won’t be able to match up to other’s levels without checking what’s working for them. ‘Top Posts from the Pages you watch’ will guide you with your competitor’s performance. The idea is not to best to understand what works. The ‘Add Pages’ option will allow you to select the pages you want to keep an eye on.

5 – Time plays an important role:

Knowing when your fans are online is of great help. When you post something, you want your viewers to watch it. ‘When Your Fans Are Online’ is your best buddy as it lets you know the time your fans are online. Not just the day, it also shows you on an hourly basis. With this, it will take no genius to post at the right time.

6 – Checking on your audience’s growth:

Once you get followers for your pages, the next challenging task is to see that they continue to remain there and earn new ones. To do so, you will have to keep regulating your posts. If there has been an unexpected decrease or unfollowing on any particular day, you will have to analyze the post for that day and work on it. ‘Net Followers’ under the follower’s tab will assist you in this.

7 – Ensure you are creating impact:

Only attaining the increase in reach will not help you expand your business. Real change takes place only when your page leaves an effect on your followers. Action by the follower is what you should aim for. These actions will reflect when your fans click on your phone number, visit your website, etc. Your off-page performance is crucial because even if your reach is low, the action is increasing. It will result in the growth of your business. The ‘Actions On Page’ button will help you determine if your marketing strategies influence your fans. Be sure to add the ‘action’ button to get notified every time your page impacts others. This will set your marketing goals right.

8 – Videos are a must:

81% of marketers use videos in their strategies. Videos attract people more than texts or images. Even Facebook agrees with the fact that videos contribute more to engagement. ‘Video views’ will help you monitor your performance. Switch to more videos, and be benefited.

9 – Know about your followers:

‘Your Followers’ option will help you understand the interests of your viewers. The distinction between fans and followers should be understood first. Fans like your page, but followers are willing to see your content. Thus try to increase your followers with great content adhering to their interests.

Creating an impact is essential in digital marketing. Be in sync with your audience’s interest, keep making suitable content, use all the insights mentioned above; the rest will follow. For more suggestions, you can communicate with our very own Virtual Assistant, Riya Jain. She is ever ready to address your queries and provide solutions.

Nada is our content handler. From blogs and article writing to research and proofreading, she oversees it all! She wishes to leave an impact wherever she goes, and aspires to publish her own book one day. She is an obsessive reader and her favorite genre is fantasy.

Managing, supervising, marketing – Khushi oversees it all! As a leader, she aims to inspire and lead her team through example and persistence. Outside of work, she enjoys trying out different cuisines and shopping for new outfits!

Suresh, our lead gen pro, deals with data analysis and LinkedIn leads. He is a firm believer in “if you believe it, you can achieve it.” When he isn’t working, he enjoys cooking and reading autobiographies of great leaders. He is determined to progress his career and use his skills to better the world.

Sirisha is our data analyst and supervises our research and branding. She is driven, determined, and always focused. She aspires to grow with Namo Padmavati.

I have one goal in life – to obliterate what society normalizes and impact others to do the same. I come from a traditional background where you are an outsider if you don’t live by the book. Working women are considered taboo, and having a personal purpose is a crime.
But I’ve always wondered – who are they to validate the way I live?
I started working a full-time job when I was 18. I started small in a fast-growing SEO company and worked my way up to become an Operational Manager two years later. I was training teams and engaging with clients. I was doing quality checks and handling distraught customers. I never said no to a task. I had gained a lot of learning experience, but I always knew that a typical 9-5 job would never be enough to satisfy me.
Working under someone wasn’t really my thing. Or following a certain dress code. Or working certain hours for a certain amount of money. These norms may work for many people. It did work for me for a while too.
But I wanted more.
When I decided to start my own company, I lost much support. I was confused, overwhelmed, and had people constantly tell me to “give it up and get married.” At the tender age of 20, I was barely out of high school, and I made many mistakes and trusted the wrong people too quickly.
Others won’t tell you this, but there is safety in working under someone. When I messed up, they had my back. They showed me the way out. But when I became my own boss – as awesome as that sounds – I had to clean up my own mess and learn from my mistakes as soon as I could.
But throughout all, my family believed in me and supported my vision, and they are why I kept going.
Today, I’m glad I never gave up. All those mistakes were lessons I had to learn to grow, progress and win. It made me realize my true potential and taught me how to think beyond my struggles.
I also get to go to work in my pajamas. Yes – it’s as liberating as it sounds.
And every time I complete a project and have satisfied clients – I consider that a win.
In the short span of three years, I’ve worked on over 200 projects and trained several international teams. I have given business coaching to entrepreneurs. I was given the honor to be the City Chair of Hyderabad, India for Global Dignity in 2018-2019. I was also hired as a project manager for many international companies.
Starting Namo Padmavati had a colossal impact on my life that I couldn’t have ever imagined. To me, it’s not about the money. It’s about loyalty, building trust, and providing quality service. It’s about the lessons, the influence, and the respect. It’s about helping others on an international level. Despite the stress and struggles, I now sleep better at night, knowing I have a purpose to look forward to tomorrow and that I made a difference today.