Outsourcing SEO best practices for small business
Small businesses need great efforts to get online visibility. Hiring an outsourcing SEO expert may not always be feasible. Search engine optimization is every business’s goal.
SEO best practices can help businesses get traction over time.
Here are a few SEO best practices that you can incorporate on your website and blog today!
Using keywords related to your business in your content helps drive relevant traffic to your website.
Do not just optimize for google which already has bigger brands to rank. Search engines like Bing are going to be easier to get ranked as a small business.
Long-tail keywords that are region-specific are particularly helpful as they help incorporate more relevant keywords.
For example: ‘Best affordable eateries in Ontario, Canada’ is going to drive more region specific traffic who are actually looking for eateries in Canada.
Website load time:
a faster website means users who find your page/content don’t have to wait too long to view it. Many free online resources help you enter your website URL and detect the load time. One such tool that helps with website load time is Nitropack plugin.
Putting out a lot of content related to your industry is one of the best ways to become a credible voice for your business. Putting out high quality content on blogs and websites is going to help you reach a wider audience for the business and traffic that helps you rank better on search engines. Usually blog posts of 1200-1500 words perform well for SEO.
all the content you post should be scannable and easy to read for both crawlers and users. Crawlers are robots that scan sites. This data is then used by google to rank pages. Good paragraph breaks, easy to read language, and proper subheadings help get a better readability score.
Use free tools like the Hemingway app to see your readability score.
small businesses can do this by writing for platforms that accept guest posts. Your blog can get a backlink or a link that goes back to your blog/website when you write guest posts for bigger platforms that already have a large traffic.
Leverage social media:
publicise and promote your web page/blog on your social media to gain maximum reach organically. Make use of all social media platforms relevant to your business such as LinkedIn, facebook, pinterest, instagram and more.
having a website/blog with a hard to understand font, or messy colour combinations for aesthetics can be harmful and compromise your reach. Content and design of your website or blog should be easy to navigate and understand. Everything should be clear and concise to reduce bounce rate.
Optimize headings and meta description:
relevant heading for all your content helps making scanning through it easier. Optimize headings for all your web pages and blog posts. Add a meta description to your web page to give users a glimpse into what your web page is all about.
Link your blog posts and webpages to other related blog posts or web pages of your web pages to help crawlers and users explore your site and stay there longer.
Consistently adopting these practices in the long run yield results even if hiring an SEO expert is not a possibility for small businesses.