Outsourcing SEO best practices for small business

Small businesses need great efforts to get online visibility. Hiring an outsourcing SEO expert may not always be feasible. Search engine optimization is every business’s goal.

SEO best practices can help businesses get traction over time.

Here are a few SEO best practices that you can incorporate on your website and blog today!

Keyword Research:

Using keywords related to your business in your content helps drive relevant traffic to your website.

Google trends, google keyword planner, Answer The Public, Ahrefs are tools that could help you generate and find keywords best suited for your website.

Do not just optimize for google which already has bigger brands to rank. Search engines like Bing are going to be easier to get ranked as a small business.

Long-tail keywords that are region-specific are particularly helpful as they help incorporate more relevant keywords.

For example: ‘Best affordable eateries in Ontario, Canada’ is going to drive more region specific traffic who are actually looking for eateries in Canada.

Website load time:

a faster website means users who find your page/content don’t have to wait too long to view it. Many free online resources help you enter your website URL and detect the load time. One such tool that helps with website load time is Nitropack plugin.

Publish Content:  

Putting out a lot of content related to your industry is one of the best ways to become a credible voice for your business. Putting out high quality content on blogs and websites is going to help you reach a wider audience for the business and traffic that helps you rank better on search engines. Usually blog posts of 1200-1500 words perform well for SEO.

Readability:

all the content you post should be scannable and easy to read for both crawlers and users. Crawlers are robots that scan sites. This data is then used by google to rank pages. Good paragraph breaks, easy to read language, and proper subheadings help get a better readability score.

Use free tools like the Hemingway app to see your readability score.

Backlinking:

small businesses can do this by writing for platforms that accept guest posts. Your blog can get a backlink or a link that goes back to your blog/website when you write guest posts for bigger platforms that already have a large traffic.

Leverage social media:

publicise and promote your web page/blog on your social media to gain maximum reach organically. Make use of all social media platforms relevant to your business such as LinkedIn, facebook, pinterest, instagram and more.

Simplify design:

having a website/blog with a hard to understand font, or messy colour combinations for aesthetics can be harmful and compromise your reach. Content and design of your website or blog should be easy to navigate and understand. Everything should be clear and concise to reduce bounce rate.

Optimize headings and meta description:

relevant heading for all your content helps making scanning through it easier. Optimize headings for all your web pages and blog posts. Add a meta description to your web page to give users a glimpse into what your web page is all about.

Internal Linking:

Link your blog posts and webpages to other related blog posts or web pages of your web pages to help crawlers and users explore your site and stay there longer.

Consistently adopting these practices in the long run yield results even if hiring an SEO expert is not a possibility for small businesses.

Nada is our content handler. From blogs and article writing to research and proofreading, she oversees it all! She wishes to leave an impact wherever she goes, and aspires to publish her own book one day. She is an obsessive reader and her favorite genre is fantasy.

Managing, supervising, marketing – Khushi oversees it all! As a leader, she aims to inspire and lead her team through example and persistence. Outside of work, she enjoys trying out different cuisines and shopping for new outfits!

Suresh, our lead gen pro, deals with data analysis and LinkedIn leads. He is a firm believer in “if you believe it, you can achieve it.” When he isn’t working, he enjoys cooking and reading autobiographies of great leaders. He is determined to progress his career and use his skills to better the world.

Sirisha is our data analyst and supervises our research and branding. She is driven, determined, and always focused. She aspires to grow with Namo Padmavati.

I have one goal in life – to obliterate what society normalizes and impact others to do the same. I come from a traditional background where you are an outsider if you don’t live by the book. Working women are considered taboo, and having a personal purpose is a crime.
But I’ve always wondered – who are they to validate the way I live?
I started working a full-time job when I was 18. I started small in a fast-growing SEO company and worked my way up to become an Operational Manager two years later. I was training teams and engaging with clients. I was doing quality checks and handling distraught customers. I never said no to a task. I had gained a lot of learning experience, but I always knew that a typical 9-5 job would never be enough to satisfy me.
Working under someone wasn’t really my thing. Or following a certain dress code. Or working certain hours for a certain amount of money. These norms may work for many people. It did work for me for a while too.
But I wanted more.
When I decided to start my own company, I lost much support. I was confused, overwhelmed, and had people constantly tell me to “give it up and get married.” At the tender age of 20, I was barely out of high school, and I made many mistakes and trusted the wrong people too quickly.
Others won’t tell you this, but there is safety in working under someone. When I messed up, they had my back. They showed me the way out. But when I became my own boss – as awesome as that sounds – I had to clean up my own mess and learn from my mistakes as soon as I could.
But throughout all, my family believed in me and supported my vision, and they are why I kept going.
Today, I’m glad I never gave up. All those mistakes were lessons I had to learn to grow, progress and win. It made me realize my true potential and taught me how to think beyond my struggles.
I also get to go to work in my pajamas. Yes – it’s as liberating as it sounds.
And every time I complete a project and have satisfied clients – I consider that a win.
In the short span of three years, I’ve worked on over 200 projects and trained several international teams. I have given business coaching to entrepreneurs. I was given the honor to be the City Chair of Hyderabad, India for Global Dignity in 2018-2019. I was also hired as a project manager for many international companies.
Starting Namo Padmavati had a colossal impact on my life that I couldn’t have ever imagined. To me, it’s not about the money. It’s about loyalty, building trust, and providing quality service. It’s about the lessons, the influence, and the respect. It’s about helping others on an international level. Despite the stress and struggles, I now sleep better at night, knowing I have a purpose to look forward to tomorrow and that I made a difference today.