Social media is one of the greatest boons of the 21st century. It offers social, educational, personal, and business benefits on different networks. Common mistakes in social media marketing However, developing and thriving a company takes more than just talent and knowledge in that field of work. It also requires excellent marketing and communicating skills. 

Digital marketing has been on the rise, and all entrepreneurs and aspiring marketers know to maintain and promote their social media accounts. However, in the haste of doing so, some common mistakes that people commit lead to the weak growth of their social media accounts. 

Here are some common mistakes in social media marketing to avoid in order to earn more traffic on your accounts.

Excessive posting: Social media accounts do not require frequent posting to earn more views. Initially, with a few followers, it is advisable to post new content every time, but it does not have to be throughout the whole day. Whereas this trick may work for a platform such as Twitter, it’s a big loser for other platforms. The more you post, the more people will begin to overlook you.


Videos are leverage: Gone are the days when people entertained themselves only through television. Facebook, Twitter, Instagram, and Linkedin are the platforms that now keep people hooked. Videos make for great content on these sites and attract more followers to your page. With videos, the engagement and views are higher and have a better response than photos or text updates. So advise – concentrate more on video content.

Mediocre content will not work: The question you must ask before you post is, would I like to tell my friends about it? The content you create must first excite you; if it does, you can be sure that it will entertain others. Think of the possibility of that post getting good shares or even going viral; if you overlook that potential in your content, then it’s mediocre and redundant. Post once a day, but post extraordinary. Buzzsumo and SocialBlade are some sites that may assist you with better content.

Engage in the first hour: Engaging in the first hour is crucial for your posts. Whatever works in the first hour will continue to do so on the social web. This is how most social media algorithms work. You can do this by promoting a video with your email list. Sending push notifications to your social profile when you have status updates can also work favorably.

Communicating with your viewers:  Mistakes in social media marketing viewers will be thrilled to get responses from you when they ask a question, comment, or even like a post of yours. To keep up engagement with your peers, reply to their messages, comments, and queries. Social media is two-way communication and involves efforts by both viewers and creators. It is a good idea to appreciate your viewers through giveaway offers or sales when you cross a milestone. Your number of shares and likes will likely increase due to your engagement with your audience.

Social media accounts need to be taken care of tactfully. Follow these simple rules, avoid the common mistakes, and undoubtedly begin to notice a change.

Nada is our content handler. From blogs and article writing to research and proofreading, she oversees it all! She wishes to leave an impact wherever she goes, and aspires to publish her own book one day. She is an obsessive reader and her favorite genre is fantasy.

Managing, supervising, marketing – Khushi oversees it all! As a leader, she aims to inspire and lead her team through example and persistence. Outside of work, she enjoys trying out different cuisines and shopping for new outfits!

Suresh, our lead gen pro, deals with data analysis and LinkedIn leads. He is a firm believer in “if you believe it, you can achieve it.” When he isn’t working, he enjoys cooking and reading autobiographies of great leaders. He is determined to progress his career and use his skills to better the world.

Sirisha is our data analyst and supervises our research and branding. She is driven, determined, and always focused. She aspires to grow with Namo Padmavati.

I have one goal in life – to obliterate what society normalizes and impact others to do the same. I come from a traditional background where you are an outsider if you don’t live by the book. Working women are considered taboo, and having a personal purpose is a crime.
But I’ve always wondered – who are they to validate the way I live?
I started working a full-time job when I was 18. I started small in a fast-growing SEO company and worked my way up to become an Operational Manager two years later. I was training teams and engaging with clients. I was doing quality checks and handling distraught customers. I never said no to a task. I had gained a lot of learning experience, but I always knew that a typical 9-5 job would never be enough to satisfy me.
Working under someone wasn’t really my thing. Or following a certain dress code. Or working certain hours for a certain amount of money. These norms may work for many people. It did work for me for a while too.
But I wanted more.
When I decided to start my own company, I lost much support. I was confused, overwhelmed, and had people constantly tell me to “give it up and get married.” At the tender age of 20, I was barely out of high school, and I made many mistakes and trusted the wrong people too quickly.
Others won’t tell you this, but there is safety in working under someone. When I messed up, they had my back. They showed me the way out. But when I became my own boss – as awesome as that sounds – I had to clean up my own mess and learn from my mistakes as soon as I could.
But throughout all, my family believed in me and supported my vision, and they are why I kept going.
Today, I’m glad I never gave up. All those mistakes were lessons I had to learn to grow, progress and win. It made me realize my true potential and taught me how to think beyond my struggles.
I also get to go to work in my pajamas. Yes – it’s as liberating as it sounds.
And every time I complete a project and have satisfied clients – I consider that a win.
In the short span of three years, I’ve worked on over 200 projects and trained several international teams. I have given business coaching to entrepreneurs. I was given the honor to be the City Chair of Hyderabad, India for Global Dignity in 2018-2019. I was also hired as a project manager for many international companies.
Starting Namo Padmavati had a colossal impact on my life that I couldn’t have ever imagined. To me, it’s not about the money. It’s about loyalty, building trust, and providing quality service. It’s about the lessons, the influence, and the respect. It’s about helping others on an international level. Despite the stress and struggles, I now sleep better at night, knowing I have a purpose to look forward to tomorrow and that I made a difference today.