Sales is the obvious goal for every business. Finding a consistent traffic of leads and having a steady pipeline is necessary but difficult. Increasing B2b sales by generating more leads is a tough, tough business. It requires strategy, skills, marketing and effort, and the worst part is – it takes time! And the thing about time –no matter how much you have it, you still need more.
B2b (or business-to-business) lead generation is a process of selecting the ideal businesses for your product or services to sell them. Sounds simple? It barely is.
You probably know that already as a business owner.
However, if you’ve been in the business for a while, you will know how frustrating it can get. You may struggle with finding leads. You may struggle with chasing leads. Often, you may find leads, but you’ll accidentally make them lukewarm, cold and uninterested because you didn’t follow through.
The way to attract B2B leads is very different. A one size fits all doesn’t help and ends up making you put efforts without giving you any real results.
Understanding the business landscape and the diversity in consumers is important to create impressive, targeted, and result-yielding strategies.
At Namo Padmavati, we understand the unique needs and values of your business, to create a sharply accurate buyer’s persona and segment them to strategize and target your ideal clients.
We have tried and tested strategies that yield results. What’s more? We keep revising those tried and tested strategies and adapt according to the situation at hand! We combine these strategies for lead generation.
According to Oktopost, LinkedIn is the most effective platform for B2B lead generation. And yet it is heavily underutilized. We leverage LinkedIn to get you organic leads. Outreach on LinkedIn can only do so much, so we carefully nurture leads by following up with warm and cold leads to meet your prospects where they are.
Google ads can be really effective for b2b when done right. Here you find targeted prospects who are already looking for what you have to offer. Our b2b virtual assistants run and manage ad campaigns to help you get leads and consumers.
Optimizing for major search engines is a proven, organic way to attract, reach, and retain an audience. Although time consuming, SEO best practices can help with visibility for small businesses with a small budget.
The buyer’s journey is vastly different with B2B and B2C, so the marketing and messaging also varies to a great extent. With B2B, the decision makers are potentially many and every decision is taken after much deliberation.
Your segmentation, outreach, warm up, follow-up, and cycle length should be carefully strategized and put into action.
We do just that after thoroughly understanding your business, and the many stakeholders who eventually become your consumers.
With a successful track record of generating high-quality B2b leads, we will find them, follow them, and get them for you!
All you have to do is hit us up. We are available 24/7!
Managing, supervising, marketing – Khushi oversees it all! As a leader, she aims to inspire and lead her team through example and persistence. Outside of work, she enjoys trying out different cuisines and shopping for new outfits!
Suresh, our lead gen pro, deals with data analysis and LinkedIn leads. He is a firm believer in “if you believe it, you can achieve it.” When he isn’t working, he enjoys cooking and reading autobiographies of great leaders. He is determined to progress his career and use his skills to better the world.
Sirisha is our data analyst and supervises our research and branding. She is driven, determined, and always focused. She aspires to grow with Namo Padmavati.